Your website can rank well in Google and still never make it into the answer a buyer gets from ChatGPT, Perplexity or Google AI. That is the shift marketers need to understand. Traditional SEO asks whether Google can find, understand and rank a page. AI search asks something more demanding: can an AI system understand your business well enough to confidently mention or cite it? In traditional search, you compete for a position. In AI search, you compete for inclusion. And because one prompt can fan out into many related subqueries, a single well-optimized page is no longer the whole game. SEO remains the foundation, but the strategy has to expand. At Strategy Kiln, we think about AI search optimization as a compression problem. AI systems constantly compress large amounts of information into a much smaller answer. The question is whether your business survives that compression accurately. We call this the Strategy Kiln AI Search Compression Test: if an AI system had 30 seconds and 150 words to explain your company to a potential customer, would it get you right? Would it understand what you do, who you serve, why you are different and have enough evidence to recommend you?
Learn how to build a winning B2B segmentation strategy using macro-to-micro frameworks, evaluation criteria, and real case studies from leading companies.
A practical guide to LinkedIn Ads targeting for B2B marketers. Reach the right buyers, use exclusions wisely, and scale efficiently.
Learn how to craft powerful LinkedIn hooks for B2B using copywriting legends, psychology, and the STEPPS framework to earn attention and deliver real value.
People confuse strategies and tactics all the time, and simple definitions are inadequate.Does it even matter?The answer is an undeniable yes. Too often, leaders don’t grasp the difference until it’s too late; then hindsight kicks with the inevitable realization “I was being too tactical and forgot about strategy.”
Become an expert by learning the 4 key questions to ask for a PPC audit. There is no technical jargon here. This is for small business leaders to focus on what matters to decrease wasted spend and increase profits. | Strategy Kiln in Rhode Island offers an easy and effective Paid Per Click audit strategy
Get a simple definition and understand when a fractional CMO is right for your business with detailed pros and cons. A fractional CMO should make your marketing appear in-house, not outsourced.
Don't make the mistakes everyone else does - get a sense for what good and bad strategy looks like with frameworks and examples.
This article is crammed with business strategies, including organizational level strategy, guerilla strategies, Porter’s generic strategies, and tons more.
What is the 5Cs Marketing Framework? Context, Customers, Competitors, Collaborators, and Company, but the questions you ask around these is what drives their usefulness
Strategic leaders are frequently met with harsh skepticism because of the uncomfortable change they introduce.
Use the Pomodoro Method to be more productive. We'll look at Kobe Bryant's "mamba mentality" as an example for how to be more intensely focused.
Defining goals, objectives, strategies, and tactics in simple terms. You'll see how they interrelate and how to use them with the GOST Framework
Our list of business speak phrases will leave you laughing a cringing. These funny examples of business jargon might hit home with you. Which ones are trending in your office?
A SWOT analysis is the most well-known strategic framework for mapping your business against the external environment. It's a way to lay out your strengths, weaknesses, opportunities, and threats.
We'll Go Deep With a Blue Ocean Strategy Example Featuring Tesla and Give You 5 More Examples That May Surprise You
Learn the secret of defining strategy in simple terms and gain a competitive edge. Discover why 95% of your co-workers don't understand it, and get the thinking behind so you will.
Do you have a cohesive view of what strategic thinking really is? The Strategy Framework we’ll look at illustrates the tools, traits, and behaviors I’ve identified as critical, all on one page.
Strategy consulting firms are experts in the industry, have strong networks that can maximize your potential for success, and work hard to develop an effective plan for your organization's future.
Believe it or not, not everyone is as into strategic management as those of us here at Strategy Kiln (we’re shocked too). So, where do you go when you want to geek out on strategic management?