Marketing Strategy Insights & Growth Frameworks

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Latest Posts

Five agency buildings with team, pricing and target icons, illustrating LinkedIn Ads agency size, pricing and buyer fit.
By Adam Fischer • October 27, 2026
Compare five LinkedIn Ads agencies by agency size, buyer fit, pricing, capabilities and client feedback—with transparent criteria and links to sources.
Three strategic planning examples showing how choices become action, with a gradient title on a charcoal cover.
By Adam Fischer • October 20, 2026
Explore three strategic planning examples, why plans are needed, the 5Cs, and how to turn growth targets into choices, shared commitments, and action.
The Giant Pumpkin Principle cover: an illustrated arm wrestler flexing a pumpkin-shaped bicep.
By Adam Fischer • October 19, 2026
A 3,156-pound Rhode Island pumpkin, an arm-wrestling champion, and a Stallone movie offer a surprising lesson in strategy, focus, and trade-offs.
LinkedIn Ads for SaaS: A Guide to Building a Trust-Led Growth System by Strategy Kiln.
By Adam Fischer • October 18, 2026
Learn how to use LinkedIn Ads for SaaS to reach the right buyers, build trust, and turn demand into qualified pipeline with a full-funnel strategy.
AI search readiness checklist for making your website visible in ChatGPT, Perplexity and Google AI
By Adam Fischer • August 26, 2026
Is your website ready for ChatGPT, Perplexity and Google AI Overviews? Use this 15-point AI search readiness checklist to find the gaps and fix them.
B2B customer segmentation framework diagram
By Adam Fischer • February 11, 2026
Learn how to segment B2B markets, prioritize customer groups, build an ICP, and turn strategy into action—with CRM examples and a downloadable framework.
Strategy Kiln: LinkedIn Ads Targeting — Reach the right B2B buyers.
By Adam Fischer • January 31, 2026
A practical guide to LinkedIn Ads targeting for B2B marketers. Reach the right buyers, use exclusions wisely, and scale efficiently.
Strategy Kiln: LinkedIn Hooks — Earn attention. Deliver value.
By Adam Fischer • January 8, 2026
Learn how to craft powerful LinkedIn hooks for B2B using copywriting legends, psychology, and the STEPPS framework to earn attention and deliver real value.
Strategy vs tactics comparison infographic
By Adam Fischer • September 24, 2025
People confuse strategies and tactics all the time, and simple definitions are inadequate.Does it even matter?The answer is an undeniable yes. Too often, leaders don’t grasp the difference until it’s too late; then hindsight kicks with the inevitable realization “I was being too tactical and forgot about strategy.”
PPC account audit checklist for small businesses
By Adam Fischer • December 24, 2023
Become an expert by learning the 4 key questions to ask for a PPC audit. There is no technical jargon here. This is for small business leaders to focus on what matters to decrease wasted spend and increase profits. | Strategy Kiln in Rhode Island offers an easy and effective Paid Per Click audit strategy
Orange cover with a partial white circle and the words “The Fractional CMO: Worth It?”
By Adam Fischer • October 12, 2023
Do you need a fractional CMO, an agency, or an execution team? Compare responsibilities, costs, pros and cons, and use a practical framework to decide.
Strategy Kiln: Good Strategy vs. Bad Strategy — How to tell the difference.
By Adam Fischer • June 30, 2023
Don't make the mistakes everyone else does - get a sense for what good and bad strategy looks like with frameworks and examples.
List of 45 business strategy types graphic
By Adam Fischer • May 16, 2023
This article is crammed with business strategies, including organizational level strategy, guerilla strategies, Porter’s generic strategies, and tons more.
5Cs marketing framework diagram with Tesla example
By Adam Fischer • August 25, 2022
What is the 5Cs Marketing Framework? Context, Customers, Competitors, Collaborators, and Company, but the questions you ask around these is what drives their usefulness
Strategic leadership components diagram
By Strategy Kiln • May 16, 2022
Strategic leaders are frequently met with harsh skepticism because of the uncomfortable change they introduce.
Pomodoro focus technique illustration
By Adam Fischer • May 16, 2022
Use the Pomodoro Method to be more productive. We'll look at Kobe Bryant's "mamba mentality" as an example for how to be more intensely focused.
Strategy Kiln: The GOST Framework — Goals. Objectives. Strategies. Tactics.
By Adam Fischer • May 16, 2022
Learn the GOST framework: goals, objectives, strategies, and tactics. Explore an Amazon example, a comparison table, and practical steps for your strategic plan.
Common business jargon phrases illustration
By Mark Ferreira • May 16, 2022
Our list of business speak phrases will leave you laughing a cringing. These funny examples of business jargon might hit home with you. Which ones are trending in your office?
Amazon SWOT analysis example diagram
By Adam Fischer • May 16, 2022
A SWOT analysis is the most well-known strategic framework for mapping your business against the external environment. It's a way to lay out your strengths, weaknesses, opportunities, and threats.
Blue Ocean Strategy canvas example with Tesla
By Adam Fischer • May 16, 2022
We'll Go Deep With a Blue Ocean Strategy Example Featuring Tesla and Give You 5 More Examples That May Surprise You
Business strategy definition illustration
By Strategy Kiln • May 16, 2022
Learn the secret of defining strategy in simple terms and gain a competitive edge. Discover why 95% of your co-workers don't understand it, and get the thinking behind so you will.
Strategy Kiln: OCCAM’s Strategy Razor — Turn strategic thinking into action.
By Adam Fischer • May 16, 2022
Do you have a cohesive view of what strategic thinking really is? The Strategy Framework we’ll look at illustrates the tools, traits, and behaviors I’ve identified as critical, all on one page.
Strategy Kiln: Hiring a Strategy Consulting Firm — Find the right fit for your business.
May 16, 2022
Strategy consulting firms are experts in the industry, have strong networks that can maximize your potential for success, and work hard to develop an effective plan for your organization's future.
Strategic management consultants to follow
By Strategy Kiln • May 16, 2022
Believe it or not, not everyone is as into strategic management as those of us here at Strategy Kiln (we’re shocked too). So, where do you go when you want to geek out on strategic management?

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