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SEO That Drives Traffic — But Not Revenue

Many companies are ranking and getting traffic, but it’s not converting into pipeline or revenue because their SEO isn’t aligned with buyer intent.

Agencies Focused on Keywords, Not Strategy

Most SEO agencies chase keywords and churn out blog posts, but ignore the bigger picture — how search connects to your ICP, funnel, and business goals.

Lack of Funnel Alignment and Intent Targeting

Lack of Funnel Alignment and Intent Targeting

SEO programs often miss key stages of the buyer journey — leaving gaps where high-intent prospects are searching but competitors dominate.

No Clear Roadmap or Measurable ROI

Many teams don’t have a prioritized, data-backed roadmap for SEO — leaving results unpredictable and ROI unclear.

"At Strategy Kiln, we proved that content can be a powerful revenue engine when it’s grounded in genuine insight and strategic thinking. We created a single blog post that was so practical, useful, and well-optimized that it became an evergreen magnet for high-value B2B buyers. Over time, that one article generated more than 20,000 unique visits and over $350,000 in directly attributed revenue. It was a clear demonstration that thoughtful, original content can outperform entire marketing campaigns. What made the difference was our commitment to quality over quantity—substance, not shortcuts. This case continues to shape how we approach content, SEO, and long-term growth for both ourselves and our clients.”

“As a fractional marketing leader, Adam came in and quickly identified challenges and opportunities for Skaled. He took over paid search and delivered a lead that closed for $40k within just a couple months. He led the concepting for a new product launch and helped position, name, and develop sales collateral to drive it. He’s currently helping our core business using the Storybrand framework to ensure we continue to be the most customer focused brand in our space. I highly recommend Adam and Strategy Kiln.”