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Trusted by Top B2B Businesses

Clutch: Top SEM Company in Rhode Island, 2026. Logo features a dark blue stripe with
Clutch: Top SEM Company in Rhode Island, 2026. Logo features a dark blue stripe with

 Search Marketing 
Built to Capture High Intent Buyers

Search Marketing
Built to Capture High Intent Buyers

We build search advertising systems that align with how modern B2B buyers think — capturing high-intent traffic, filtering out noise, and driving qualified conversions at every stage of the funnel.

Service Inquiry

  Free Consultation

  No Long-term Contracts

  Results in 90 Days

Most Paid Search Campaigns Waste Budget on the Wrong Clicks
Because They’re Optimized for Volume Not Value 

Success in Google Ads requires segmentation, testing, and a funnel-aware strategy, not just keywords and copy.

Too many agencies treat Google Ads like a set-it-and-forget-it channel. We treat it like what it is: a high-leverage tool for intercepting buying intent and driving efficient pipeline.

Search Marketing

A Paid Search System
Designed to Drive Efficient Growth
 From Architecture to ROI Tracking
Built for B2B

We help you capture real demand, reduce waste, and scale results without ballooning your CPC.

01

Strategic Foundation
  • Audit of active campaigns + spend breakdown
  • Funnel-aligned search intent mapping
  • Competitive copy review + positioning
  • Keyword segmentation: branded, non-branded, competitor
  • Demand goals + sales alignment
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02

Campaign Architecture & Execution
  • TOFU, MOFU, BOFU campaign structure
  • Dynamic ad group design
  • Conversion tracking setup (GA4, GTM, CRM sync)
  • Integration with HubSpot, Salesforce, Zoho
  • Account structure for scale and clarity
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03

Continuous Optimization & Reporting
  • Weekly optimizations and tests
  • Smart bidding strategy + budget tuning
  • Negative keyword filtering
  • Live reporting dashboard
  • Executive performance reviews

You Deserve a Team of

Seasoned Experts

Real Client Results

See how the Strategy Kiln process creates real impact

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Driving Predictable Revenue Through Strategic SEM and Conversion Optimization
From Optimization to Scalable Growth
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“Partnering with Adam and Strategy Kiln completely transformed our demand generation and SEM performance. We came in struggling with low-quality leads and a Google Ads setup that prioritized volume over real business outcomes. Within weeks, they rebuilt our entire foundation, integrating deep HubSpot funnel tracking and giving us visibility we’d never had before. Their strategic approach to restructuring campaigns, improving relevance, and aligning optimization with MQLs and SQLs—not just generic form fills—made an immediate impact. We saw higher-quality leads, lower CPCs, and a noticeable improvement in how efficiently our budget was being used. What impressed us most was the balance of high-level strategy and hands-on execution. They kept us focused on the right priorities while also launching a targeted eight-week expansion that opened up new markets and significantly improved our pipeline. It’s been a game changer for our marketing organization, and we finally feel like our paid media efforts are driving predictable, sales-ready growth.”
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$30MM B2B Tech Company
Vice President
$30MM B2B Tech Company
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$40K Deal Closed Within Months Through Paid Search

Driving Fast Wins and Long-Term Growth for Skaled with Strategic Marketing Leadership

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“As a fractional marketing leader, Adam came in and quickly identified challenges and opportunities for Skaled. He took over paid search and delivered a lead that closed for $40k within just a couple months. He led the concepting for a new product launch and helped position, name, and develop sales collateral to drive it. He’s currently helping our core business using the Storybrand framework to ensure we continue to be the most customer focused brand in our space. I highly recommend Adam and Strategy Kiln.”

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Jake Dunlap

CEO, Skaled

Choose Your Growth Path

From DIY frameworks to full-service execution

Free Paid Search Audit
$0
We’ll identify what’s not working, where spend is being wasted, and how to restructure for scale.
  • Full audit of account structure + targeting
  • Keyword and ad copy analysis
  • Conversion tracking review (GA4, Tag Manager, CRM)
  • Funnel gap analysis
  • Strategy call with our SEM team

MOST POPULAR

Paid Search Growth Program
Starts at $2,500/month
Run search campaigns with structure, clarity, and the rigor needed to generate qualified pipeline.
  • Full account rebuild or optimization
  • Funnel-aligned keyword and campaign segmentation
  • Weekly budget + performance optimization
  • Conversion tracking setup
  • Live dashboards + monthly reports
  • Slack/Asana communication (optional)
Advanced Paid Search Management
Starts at $5,000/month
For organizations managing more spend or complexity — and needing hands-on collaboration.
  • All services from Growth Program
  • Bi-weekly strategy reviews with marketing leads
  • Advanced testing (copy, bids, match types, timing)
  • Negative keyword monitoring + waste tracking
  • CRM lead quality refinement
  • Executive-ready reporting and dashboards

Work with a LinkedIn Ads agency that knows how to build the funnel system to drive MQLs & SQLs at scale

Book your free audit and let’s build a search engine that drives ROI — not just traffic.

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Ready to Grow?

Book your free audit and let's use
 
Search Marketing
to drive ROI, not just traffic.

Let's align your strategy and execution to unlock sustainable scaling. Book your free consultation today.

Service Inquiry

  Free Consultation

  No Long-term Contracts

  Results in 90 Days

Frequently Asked Digital Marketing Agency Questions


Find answers to common Digital Marketing Agency questions below


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