“Partnering with Adam and Strategy Kiln completely transformed our demand generation and SEM performance. We came in struggling with low-quality leads and a Google Ads setup that prioritized volume over real business outcomes. Within weeks, they rebuilt our entire foundation, integrating deep HubSpot funnel tracking and giving us visibility we’d never had before. Their strategic approach to restructuring campaigns, improving relevance, and aligning optimization with MQLs and SQLs—not just generic form fills—made an immediate impact. We saw higher-quality leads, lower CPCs, and a noticeable improvement in how efficiently our budget was being used. What impressed us most was the balance of high-level strategy and hands-on execution. They kept us focused on the right priorities while also launching a targeted eight-week expansion that opened up new markets and significantly improved our pipeline. It’s been a game changer for our marketing organization, and we finally feel like our paid media efforts are driving predictable, sales-ready growth.”