IMPACT

This framework ensures organizations gain clarity, alignment, and competitive advantage by expressing strategy in a simple, consistent format. It teaches how to connect the “where” and the “how,” often through the crucial use of the word by, creating statements that drive real choices and real results. When written correctly, strategy statements anchor plans, resources, and behaviors across every level of the business.

EXECUTION

Writing strategy statements becomes far easier with a structured method: identify the domain, define the action, link them with “by,” and express the intended outcome. The framework offers concrete examples at multiple levels—corporate, business unit, and program—so teams can model their own statements with confidence. It requires no special tools, just disciplined thinking and thoughtful rewriting.

ENDURING VALUE

The value of this framework grows over time because strategy statements are living documents—they evolve, clarify, and sharpen your direction as markets shift. Teams that learn to write them well develop stronger strategic muscles and a shared language for decision-making. These statements become the backbone of plans, presentations, and alignment conversations for years to come.