01 / UNDERSTAND
Start with your business
We get to know your customers, competitors, goals and constraints. The questions come before the channel recommendations.
Providence roots. Practical strategy.
About Strategy Kiln:
The People Behind the Strategy
Great strategy starts with great people.
We’re a team of strategists, marketers, creatives and technical specialists who help B2B businesses turn clear thinking into measurable action.
Based in Providence, Rhode Island, we work alongside your team to connect the big picture with the work that moves your business forward.
CEO, Strategy Kiln · Connect on LinkedIn ↗
Why we’re here
Strategy should change what happens next.
There’s no shortage of ideas, channels or marketing tactics. The harder work is deciding what matters, getting people aligned, and following through.
That’s the work we care about. Strategy Kiln brings strategic planning and hands-on digital marketing together so a good conversation becomes a clear decision, a practical plan, and action your team can own.
We ask questions, challenge assumptions, and get close to your business. Then we help you choose where to focus—whether that means sharpening your positioning, reaching the right buyers, or improving how your marketing performs.
Our goal is simple: turn strategy into action through practical, measurable steps that your whole team can get behind.
“The team with the best players wins.”
— Jack Welch
The people behind your progress
Different specialties. A shared commitment to making strategy useful. Meet the people who bring the thinking and the execution together.
Get to know the team
Specialists who connect the dots.
Explore each person’s focus and connect with the team behind the work.
Adam Fischer CEO · Digital Marketing
Connects business priorities, positioning and digital marketing execution to help teams turn strategy into measurable action.
View LinkedIn profile ↗Mark Ferreira CTO · Tech Stack Implementation
Focuses on the technology and connected systems that support marketing execution and measurement.
Cassandra Vignieri SEO & Content Strategy
Connects search intent, content planning and clear communication to help brands reach the right audiences.
View LinkedIn profile ↗Andreas Altenburg Website Development & Brand Design
Brings brand identity and website development together to create a coherent digital experience.
View LinkedIn profile ↗Jose Ponce Technical SEO & Advanced Optimization
Focuses on the technical foundations and optimization opportunities that help websites perform in search.
View LinkedIn profile ↗Seth Fink Brand Strategy & Operations
Connects brand strategy with operational priorities so teams can align around a clear direction.
View LinkedIn profile ↗Zach Haddad Google & Bing SEM/PPC
Brings paid search expertise to campaign planning, optimization and performance measurement.
View LinkedIn profile ↗Shaha Dolimov LinkedIn & Social Media
Focuses on reaching relevant audiences through LinkedIn and social media programs.
View LinkedIn profile ↗Jami Raza Creative Specialist
Develops the creative work that brings positioning and marketing campaigns to life.
View LinkedIn profile ↗What it’s like to work with us
Curious thinking. Clear priorities.
Shared follow-through.
02 / ALIGN
Make the choices clear
We help you focus on the opportunities that matter, define what success looks like, and give your team a plan it can use.
03 / ACT & LEARN
Stay close to the work
We connect planning with execution, review what the results tell us, and use those lessons to decide what happens next.
Our OCCAM Strategy Razor gives this work a practical rhythm: Open, Compress, Coordinate, Activate and Measure.
Experience you can see
Trusted by ambitious companies.
From established brands to growing businesses, our work connects strategy with the challenges real teams are trying to solve.
In our clients’ words
What working together feels like.
We hired Strategy Kiln for fractional marketing leadership. They quickly identified challenges and opportunities for us, took over paid search and delivered $40k of leads within just a couple months. I highly recommend Strategy Kiln.
Working with Adam had a transformative impact on our SEM and conversion optimization efforts at Zoovu. He brought a strategic, data-driven approach that not only improved our lead quality but also established a predictable, scalable pipeline of prospects. His ability to develop high-level strategy and lead the team in execution delivered measurable growth. Adam has been great in terms of communication and keeping the team focused on high-priority initiatives. He is a true partner in driving growth, and I highly recommend him to any company looking to scale efficiently and effectively.
I worked with Adam since starting Overwatch Precision in 2016, and he helped me drive millions in sales. I'm ex-veteran and police officer who wanted to start a business, and Adam shared a lot of secrets for how to start out and drive growth. One standout area he drove was Instagram strategy. The results were awesome, helping me acquire thousands of followers in a short period of time with high engagement rates and a great looking feed. He also helped a ton with product development, making my product line become a hit, driving growth and customer loyalty. I highly recommend Adam to anyone looking to position their business and get new customers
Strategy Kiln took full control of our SEO strategy and had extraordinary results. It was a fine balance of taking the work out of our hands completely and going super deep into our understanding of what was happening so we could actually grow and implement changes ourselves as a result.
Adam and José helped us uncover trapped value, identify missed intent themes, and translate it all into testable next steps for our team.We’re already seeing real movement with several of our priority keywords jumping from not ranking at all to page 3 and page 2, with clear momentum toward page 1.
The early signal is strong, and we’re now partnering with Strategy Kiln to build a fully integrated SEO + SEM ecosystem so paid and organic reinforce each other instead of working in silos.
Adam and José helped us uncover trapped value, identify missed intent themes, and translate it all into testable next steps for our team.We’re already seeing real movement with several of our priority keywords jumping from not ranking at all to page 3 and page 2, with clear momentum toward page 1.
The early signal is strong, and we’re now partnering with Strategy Kiln to build a fully integrated SEO + SEM ecosystem so paid and organic reinforce each other instead of working in silos.
“The biggest value for me was leaving the project with clarity on how to get things executed.”
Read the verified Clutch review ↗
Read the verified Clutch review ↗
Our home base
Proudly based in Providence.
Strategy Kiln is based at 225 Dyer Street in Providence, Rhode Island. It’s our home base for work that brings strategic thinking, creative ideas and practical execution together.
We support businesses here in Rhode Island and B2B teams beyond it. Wherever you’re based, you’ll work with people who take the time to understand your business and stay connected to your goals.
Let’s get to know each other
Bring us the question you’re working through.
You don’t need a finished brief. Tell us where you want to go, what’s getting in the way, and what you’d like to change.
Start with a conversation about your business.