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Trusted by Growing Businesses

 

Get experienced B2B marketing leadership to clarify your strategy, align your people, and build a measurable growth system—without the cost, delay, or commitment of hiring a full-time chief marketing officer.

✓  Free Consultation

✓  No Long-term Contracts

✓  Results in 90 Days

You Have Marketing Activity, But No One Clearly Owns the Growth Strategy

 

You do not need more disconnected marketing tactics. You need experienced marketing leadership that can set the direction, align the team, make the hard prioritization decisions, and turn strategy into action.

Strategy That Turns Into Action

Strategy That Turns Into Action

Stop letting strategy sit in a presentation. Turn priorities into clear roadmaps, campaigns, KPIs, and execution rhythms that move growth forward.
Leadership That Aligns the Team

Leadership That Aligns the Team

Bring leadership, sales, marketing, agencies, and internal teams around the same priorities, with clear ownership and accountability.
Senior CMO Expertise Without the Full-Time Cost

Senior CMO Expertise Without the Full-Time Cost

Get experienced executive marketing leadership without the salary, recruiting time, or long-term commitment of hiring a full-time CMO.
One Growth System, Not Disconnected Tactics

One Growth System, Not Disconnected Tactics

Connect positioning, channels, budgets, campaigns, and performance measurement into one focused marketing system built around business growth.

Get Experienced Marketing Leadership
Without the Cost or Delay of Hiring a Full-Time CMO

Strategy Kiln’s fractional CMO services give B2B companies a senior strategic partner who can clarify positioning, prioritize growth opportunities, align sales and marketing, guide internal and external teams, and build a measurable plan for execution. We do not simply hand you another marketing plan. We help lead the people and resources responsible for putting it into action.

01

Clarify the Growth Strategy

Understand the customers, markets, competitors, capabilities, and commercial opportunities that should shape your marketing decisions. We help define your ideal customers, positioning, value propositions, go-to-market priorities, channel decisions, investment priorities, and short-, medium-, and long-term growth objectives.

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02

Align the People Who Drive Growth

Align leadership, marketing, sales, product teams, agencies, and other important collaborators around the same commercial priorities. Establish clear ownership, better communication, practical decision-making cadences, and shared accountability for growth.

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03

Turn Strategy Into an Operating System

Translate strategic priorities into annual plans, quarterly roadmaps, budgets, campaigns, KPIs, pipeline reviews, testing plans, and execution rhythms. Instead of constantly reacting to the next idea, your team operates from one focused growth system.

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You Deserve a Team of

Seasoned Experts

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Adam Fischer

Fractional CMO and Principal Strategist


Adam works with leadership teams to turn complex growth challenges into clear strategic priorities, aligned teams, and executable marketing systems.


His role sits at the intersection of strategy and activation. He helps companies clarify their positioning, understand their customers, align marketing and sales, prioritize growth opportunities, and establish the processes needed to move from recommendations to measurable action.


When execution support is required, Adam coordinates Strategy Kiln specialists across paid search, paid social, LinkedIn Ads, SEO, AEO, AI search, content, creative, analytics, and project management.


Adam is based in Providence, Rhode Island and works with B2B SaaS, manufacturing, financial services, healthcare, professional services, and growth-stage organizations throughout New England and nationwide.

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Seth Fink

Senior Strategy, Operations and Activation Advisor


Seth brings more than 30 years of experience helping organizations connect strategy, marketing, operations, and execution.


His background includes marketing, organizational strategy, operations leadership, global growth, market assessment, and cross-functional team alignment, with experience at leading consulting firms including Arthur Andersen, Deloitte, and PwC.


Seth specializes in making strategy practical and actionable. He helps leadership teams clarify priorities, strengthen collaboration, establish accountability, and build operating rhythms that move important growth initiatives forward.


Together, Adam and Seth provide the strategic perspective of senior marketing leadership with the practical operating experience needed to turn plans into coordinated action.

Real Client Results

See how the Strategy Kiln process creates real impact

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$40K Lead Closed Within Months
From Disconnected Marketing to Clear Growth Opportunities
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“As a fractional marketing leader, Adam came in and quickly identified challenges and opportunities for Skaled. He took over paid search and delivered a lead that closed for $40k within just a couple months. He led the concepting for a new product launch and helped position, name, and develop sales collateral to drive it. He’s currently helping our core business using the StoryBrand framework to ensure we continue to be the most customer focused brand in our space. I highly recommend Adam and Strategy Kiln.”
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CEO, Skaled
Jake Dunlap
CEO, Skaled
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Choose Your Growth Path

From DIY frameworks to full-service execution

Fractional CMO Strategy Sprint
Starting at $4,500
For companies that need a clear strategic direction before committing to an ongoing fractional marketing leadership engagement.

✓ Executive and stakeholder interviews

✓ Customer, competitor, company, and market analysis

✓ Positioning and value proposition review

✓ Marketing and channel assessment

✓ Identification of priority growth opportunities

✓ 90-day strategic marketing roadmap

✓ Executive strategy readout

MOST POPULAR

Ongoing Fractional CMO Leadership
Custom Monthly Engagement
For companies that already have employees, agencies, or channel specialists but need experienced marketing leadership to create focus, alignment, and accountability.

✓ Ongoing marketing strategy and prioritization

✓ Leadership, sales, and marketing alignment

✓ Marketing team coaching and development

✓ Agency and resource coordination

✓ Budget and channel planning

✓ Quarterly and annual marketing planning

✓ KPI, pipeline, and performance reviews

✓ Executive communication and decision support

Fractional CMO and Activation Team
Custom Integrated Engagement
For companies that need both senior strategic leadership and the specialists required to execute the marketing plan.

✓ Everything included in ongoing fractional CMO leadership

✓ Dedicated project management and workflow visibility

✓ Paid search and paid social specialists

✓ LinkedIn Ads strategy and management

✓ SEO, AEO, and AI search support

✓ Content, messaging, and creative resources

✓ Campaign development and activation

✓ Analytics, reporting, testing, and optimization

Strategy Isn’t Just a Skill — It’s a Multiplier

The longer marketing operates without clear leadership, the more time, budget, and growth opportunity get lost.

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Ready to Grow?

Ready for Senior Marketing Leadership?
Book a strategy call to discuss your current marketing challenges, where growth is being constrained, and whether a fractional CMO engagement is the right fit for your business.

Let's align your strategy and execution to unlock sustainable scaling. Book your free consultation today.

✓  Free Consultation

✓  No Long-term Contracts

✓  Results in 90 Days

Frequently Asked Questions


Find answers to common questions below


  • What is a fractional CMO

    A fractional CMO, or fractional chief marketing officer, is an experienced marketing executive who leads a company’s marketing strategy on a part-time, flexible, or embedded basis. A fractional CMO can clarify positioning, establish priorities, align sales and marketing, guide internal teams and agencies, manage budgets, and create accountability for growth without requiring the company to hire a full-time executive.

  • What does a fractional CMO do?

    A fractional CMO helps determine where growth should come from and what marketing must do to support it. Typical responsibilities include customer and market analysis, positioning, go-to-market planning, annual and quarterly marketing plans, budget allocation, team leadership, sales and marketing alignment, agency management, performance measurement, and executive reporting. The exact scope should reflect the company’s most important growth constraints.

  • When should a company hire a fractional CMO?
    A company should consider a fractional CMO when marketing activity is increasing but strategy, leadership, or accountability is unclear. Common signals include disconnected agencies, inconsistent messaging, weak alignment between sales and marketing, a growing internal team without senior direction, an upcoming product launch, a need to enter new markets, or a CEO who is still acting as the de facto head of marketing.
  • How much does a fractional CMO cost?
    Fractional CMO pricing depends on the company's size, complexity, leadership needs, and the amount of execution support required. Strategy Kiln offers focused strategy sprints starting at $4,500, while ongoing fractional CMO leadership and integrated activation engagements are priced as custom monthly programs. The goal is to provide the right level of senior leadership without the salary, benefits, recruiting time, and long-term commitment of a full-time CMO.
  • What is the difference between a fractional CMO and a full-time CMO?
    A full-time CMO is a permanent executive who owns the marketing function every day. A fractional CMO provides senior leadership for a defined amount of time each week or month and is usually best for companies that need experienced direction but are not ready for, or do not require, a full-time executive. Fractional leadership can also be useful during a transition, before a permanent hire, or while a company builds its internal marketing capabilities.
  • What is the difference between a fractional CMO and a marketing agency?
    A marketing agency is typically hired to execute specific services such as paid media, SEO, content, design, or website development. A fractional CMO leads the broader marketing function: setting priorities, connecting marketing to business goals, coordinating internal and external resources, and holding the overall plan accountable. Strategy Kiln can serve strictly as the fractional CMO or provide both senior leadership and an integrated activation team.
  • Can a fractional CMO work with our existing marketing team and agencies?
    Yes. In many engagements, the company already has capable employees, freelancers, or agencies but lacks one senior leader who can connect their work. A fractional CMO can clarify roles, set shared priorities, improve briefs and decision-making, establish reporting rhythms, coach the internal team, and ensure every resource is working from the same growth strategy.
  • What types of companies benefit most from B2B fractional CMO services?
    B2B fractional CMO services are especially useful for growth-stage companies, founder-led businesses, private-equity portfolio companies, professional-services firms, manufacturers, SaaS companies, healthcare organizations, and financial-services businesses. The best fit is usually a company with a meaningful growth opportunity and enough marketing activity to require leadership, but not yet a need for a permanent full-time CMO.
  • What happens during the first 90 days of a fractional CMO engagement?
    The first 90 days usually begin with a diagnosis of the business, customers, market, current marketing, team, data, and growth barriers. From there, the fractional CMO clarifies priorities, develops a practical roadmap, aligns leadership and collaborators, establishes key measurements, and begins leading the highest-value initiatives. The objective is to create early momentum while building a repeatable marketing operating system.
  • How is fractional CMO success measured?
    Success should be measured against the business outcomes the engagement is designed to influence. Depending on the company, that may include stronger positioning, better sales and marketing alignment, a clearer pipeline plan, improved lead quality, more efficient customer acquisition, successful product launches, stronger conversion rates, better budget allocation, or faster execution of priority growth initiatives. Strategy Kiln establishes the relevant KPIs and review cadence as part of the engagement.
  • Does Strategy Kiln provide fractional CMO services in Providence and Rhode Island?
    Yes. Strategy Kiln is based in Providence, Rhode Island and provides fractional CMO services to companies throughout Rhode Island and New England, as well as to B2B organizations nationwide. Local clients can combine in-person strategic collaboration with the same flexible leadership, planning, coaching, and activation support available to remote clients.
  • Can Strategy Kiln help execute the marketing strategy as well as lead it?
    Yes. Some clients need only fractional marketing leadership, while others need a team that can help implement the plan. Strategy Kiln can coordinate specialists across paid search, LinkedIn Ads, paid social, SEO, AEO, AI search, content, creative, analytics, and project management. This allows the strategy and execution teams to work from one set of priorities with one senior leader accountable for integration.