Website redesign · Brand positioning · SEO

A website worthy of high-quality work.

Hawthorn built exceptional homes, but its outdated website undersold the company and reached almost no one who did not already know the name. We clarified the brand story and rebuilt the website. Within six months, traffic from searches that did not include Hawthorn’s name increased 53%.

See the transformation

hawthorn-builders.com

The redesigned Hawthorn Builders homepage

Website + SEO Brand, website, and organic search

See the transformation

+53% Traffic from people who did not search for Hawthorn by name

#1–2 Rankings for valuable Boston-area home-building searches

New Direct online booking for prospective clients

The challenge

Hawthorn built extraordinary homes.
Its website didn’t reflect that quality.

Approximately 99% of organic traffic came from people who searched for Hawthorn by name. The website was reaching almost no one new.

Hawthorn Builders’ former Our Work webpage — Click here to see the after Before: Hawthorn’s former “Our Work” page

Hawthorn was creating custom homes, high-end renovations, and sustainable residences across Greater Boston. But the website made the company look ordinary.

Its award-winning work, sustainable-building credentials, and personal approach were buried. Routine updates required an overseas development team, and the site gave Google little reason to show Hawthorn to homeowners searching for custom homes, renovations, or ADUs.

What we did

We clarified Hawthorn’s brand, rebuilt the website, and helped new homeowners find it.

The work had three connected parts. Each one solved a different piece of the problem—and each is shown in the sections below.

01 · Brand positioning

Build your legacy.

We gave Hawthorn a clearer story—one that connected its exceptional homes with the caring, collaborative process behind them.

02 · Website redesign

Put the work front and center.

We rebuilt the site around Hawthorn’s homes, credentials, services, and a clearer path to booking a conversation.

03 · Organic search

Reach people who didn’t already know Hawthorn.

We created the site structure and service pages needed to rank for the work prospective clients were already searching for.

The new website

A new site that put Hawthorn’s work first and made it easy to start a conversation.

Redesigned Hawthorn Builders homepage featuring the Build your legacy message — A premium first impression Homepage · Award-winning work and clear proof

Hawthorn Builders green home construction landing page — Expertise made visible Green Homes · A focused service page and clear next step

Hawthorn Builders luxury accessory dwelling unit landing page — A new service, ready to grow Luxury ADUs · A new service page built around customer questions

01

Lead with the work

Large-format imagery moved Hawthorn’s custom homes and historic renovations to the center of the experience.

02

Show why Hawthorn is different

Awards, sustainable-building credentials, and client proof moved front and center.

03

Make it easy to get in touch

Clear navigation, visible calls to action, and direct scheduling made introductory calls easier to book.

Organic search

Helping new homeowners find Hawthorn.

Before the redesign, nearly all organic visitors already knew Hawthorn’s name. We rebuilt the site structure, titles, FAQs, and schema, then created focused pages for custom homes, renovations, luxury ADUs, green homes, and home care. Early ranking data showed us what to improve next.

⌕ luxury home builder Boston

01

Hawthorn Builders Luxury custom homes, built around your legacy.

02

Services people were searching for Custom homes · Renovations · ADUs · Green homes

The Results

More people found Hawthorn—and more of them started conversations.

Within six months of launch, traffic from people who did not search for Hawthorn by name increased 53%. The company also reached top positions for valuable Boston-area custom-home, luxury-builder, and ADU searches.

Prospective clients told Hawthorn that the new website looked exceptional, and more people used it to book introductory calls.

+53% traffic from people searching for Hawthorn’s services
instead of searching for Hawthorn by name

Rankings described reflect positions achieved during the engagement and may change over time.