GOST Framework: Goals, Objectives, Strategies, and Tactics Explained with an Amazon Example


Your strategy must link with goals, objectives, and tactics in order to work

Do you believe in GOSTs?


No, we’re not talking about the sheet-wearing phantoms that Bill Murray blasts with his proton pack. GOST stands for Goals, Objective, Strategies, and Tactics; it’s a critical framework for strategic planning.


Have you ever worked in a job where it felt like people were really busy but nothing seemed to get finished? Or perhaps information was never translated across departments—or even from person to person?


Chances are one or more parts of GOST weren’t being communicated properly— or didn’t exist at all. The root cause of many business challenges is the lack of a strategic plan, clear visibility to that plan, and murkiness for how everyone fits in and is accountable to achieving goals.


Is the GOST model better than OGSM?


You’ve likely come across a similar acronym like OGSM (Objectives, Goals, Strategies, and Measures). Although very similar, what makes the GOST model superior to OGSM is that GOST explicitly has an S and T broken out, leading to clearer strategies. This elucidate how strategies and tactics are different yet connected, helping you avoid the pitfall of tactics with no real strategy behind them.