Brand Audit and Positioning

Service Description

Define unique differentiated space based on market, competition and consumer, based on brand perception, with our own Brand Strategist. We provide the templates and help you create a 4W-2H audit, to get in-depth understanding of how competitors are presenting themselves, and determine your brand’s archetype, that most accurately reflects your brand (this is the foundation for brand messaging). Includes: 1hr 1:1 session with Brand Strategist 2 x 30min sessions with Brand Strategist 2 rounds of editing/polishing your brand positioning (review/feedback on audit and archetype) Pre-requisites: Identification of up to 6 competitors to include in the brand audit Understanding of consumer need/expectations Clarity on own brand differentiation