Fractional CMO Services

Small Business Owners with over $1MM in sales – I’ll drive new customers into your business every month, increase profits, and make your job as a leader a lot easier.

Hire a fractional CMO with 15 + years of brand strategy and digital marketing experience. I've managed $500MM brands with over $15MM annual budgets, but my passion is helping small businesses. I work with senior leaders to craft competitive positions, compelling offers, brand stories, and digital funnels to acquire customers and drive sales. I'll get to work fast, with a focus on results and accountability.

"As your Fractional CMO, I'll help manage your entire marketing department to solve the biggest challenges you face. There are no magic bullets. My approach is to understand your business at a deep level, identify the gaps of where you are and where you want to be, and design a measurable marketing plan to get there. I keep it simple, but not simplistic. This is the foundation of creating a unique offer that attracts the customers you’re looking for." 

So, let’s jump on a quick, no pressure call.  You can share your top

challenges and goals, and I’ll give you some starting points.

A Fractional CMO provides strategic marketing guidance and helps execute it in a part-time leadership role as a contracted member of your marketing team. If you don't have a marketing team, the Fractional CMO may be able to sufficiently support the ongoing operation of a small business's marketing needs.

Fractional CMO Services May Include:

• Help identify or flesh out your value proposition with an intense focus on customer needs and the customer experience

• Help hiring the right marketing talent to build the team you need, or manage a marketing agency on your behalf

• Identify trends in the market, competitive set, and your customers that you can capitalize on.

• Build a paid, owned, and earned sales and marketing funnel to attract new customers and increase loyalty with your current customer base

• Paid Media Management: Everything from top funnel paid activities like direct mail, TV, paid social, and radio to bottom funnel actions like Google paid search (SEM)

• Owned Media: Owned asset strategy like your website and e-mail nurture plans, including marketing automation and conversion rate optimization (CRO)

• Earned Media: PR efforts like securing articles in relevant publications for your customer

• Brand identity and strategy work to ensure you’re building a unique brand presence that builds a bond with customers

• Align with business goals and sets marketing goals and KPIs you can measure in order to gain insights that helps you scale for immediate growth

What business problems does a fractional CMO solve?

Entrepreneurs and small business leaders are notorious for being good at building a business, but bad at marketing it for growth. Small business and start-up leaders typically find themselves focused on managing operations, business model development, and all the other priorities of running a business: marketing often ends up being de-prioritized and pushed to the side.

Additionally, the word marketing doesn’t always hold a positive connotation, and business owners are often afraid of associating with it because they find it egotistical or manipulative.

I’ve spoken with countless small business owners who’ve tried hiring a marketing agency or spending money on paid ads, like Google, and had a bad experience and no results. The standard comment is something like “My company spent $40k on Google ads a few years ago and I don’t think we got anything out of it.”

The root cause of this ineffective marketing is typically the acute lack of marketing leadership and no understanding of who your customer really is; a fractional CMO acts as the key to unlock how to attract your ideal customer and wisely allocate your marketing dollars. If you have a strong core business but challenges around getting leads and acquiring new customers, a fractional CMO can help you craft a growth engine to scale.